How to Become A BADASS At Making Money | Jen Sincero

She describes a common shift from a default statement like “I can’t afford it” to language and practices aimed at changing how money feels internally, even before external circumstances change.

She frames major financial change as “killing off” an old self-concept, which can feel like obliterating your existing reality and can trigger pushback from friends and family who were comfortable with the old version of you.

She says her biggest block was the belief that getting rich would mean she didn’t “need” her father anymore, which felt like “putting a knife in his heart,” and that identifying this helped unlock change.

She credits a life coach for pushing her to take actions she resisted and says she became a “straight-A student,” which helped her triple her income quickly and later keep expanding by continuing coaching support.

She argues you don’t have to believe a new mantra at first, but you do have to feel it, and she treats “money flows to me easily and freely” as a felt-state practice to shift emotional frequency.