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Lewis HowesLewis Howes

Stop Saying "Hope." It's Quietly Blocking Everything You Want (Here's What to Say Instead) | Jo Koy

🔔 Subscribe for more great content: https://www.youtube.com/lewishowes ▶️ Recommended for you: https://youtu.be/SZfeZ1W753w Every stage you never took is the only real failure. The rest is just data. Jo Koy, the comedian who has sold out SoFi Stadium and won Showtime at the Apollo, sat down with Lewis and told the story of driving Vegas to LA with a broken taillight for a $40 set, getting a ticket both ways. He rode a Greyhound nine hours home from an unpaid audition. He walked to the front of a line wrapped around a building with a fake resume and a headshot his dad took, and asked a promoter for five minutes she did not have to give him. She gave it to him anyway. Three weeks after crawling through a curtain as an unannounced warm-up act at Def Comedy Jam, he won the Apollo. Years later, when Netflix passed on him, he paid for the special himself, shot it, and brought it back to them. They bought it, and then he broke Mariah Carey's attendance record in Hawaii with 22,000 tickets. He still prints flyers. Ten thousand of them, for sold-out shows, put on windshields by hand. He talks about his mom rolling lumpia to sell at work during her divorce, about his stepdad teaching him that a messy bed is a messy head, about hugging his son on stage in the same arena where he watched Eddie Murphy at fifteen. This one will make you uncomfortable in the best way, because you will start counting the lines you did not walk to the front of. Jo's definition of greatness is doing what you love for absolutely nothing, and he says he is still asleep, still dreaming the thing he dreamed at nine. Mixed Plate: Chronicles of an All-American Combo https://amzn.to/4cpLPzm Jo's Website https://jokoy.com/ Jo's Instagram https://www.instagram.com/jokoy/?hl=en Jo's YouTube https://www.youtube.com/Jokoy Watch Jo Koy: Blue in the Face https://www.netflix.com/title/81697661 Listen to this episode on the go! 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-school-of-greatness/id596047499 🟢 Spotify: https://open.spotify.com/show/07GQhOZboEZOE1ysnFLipT?si=a03d916bade54d4f For more info about this episode, go to https://lewishowes.com/1986 💰 get my NEW YORK TIMES BESTSELLING book "Make Money Easy" today!https://lewishowes.com/moneyyou 📙 get my NEW YORK TIMES BESTSELLING book "The Greatness Mindset" today! https://lewishowes.com/gmyo 📤 sign up for my FREE newsletter https://lewishowes.com/greatnessdelivered Follow Lewis! Instagram: https://www.instagram.com/lewishowes/ Tiktok: https://www.tiktok.com/@lewis Facebook: https://www.facebook.com/lewishowes/ Twitter: https://twitter.com/LewisHowes 💻 Website: http://lewishowes.com/ 📲 For more Greatness text PODCAST to +1 (614) 350-3960 Get More Greatness! Greatness Clips: https://www.youtube.com/@GreatnessClips Spanish: https://www.youtube.com/@LewisHowesEspañol Portuguese: https://www.youtube.com/@LewisHowesPortugues Lewis Howes Shorts: https://www.youtube.com/@lewishowesshorts 00:00:00 Intro 00:01:04 Transferring Energy on Stage 00:01:53 Born for Comedy 00:06:26 Why Failing is Essential 00:13:20 Sneaking Onto BET's Comic View 00:23:01 Winning the Apollo 00:30:05 Overcoming Childhood Trauma 00:35:06 Navigating Racism in Comedy 00:42:47 Passing Out 10,000 Fliers 00:51:18 The Ultimate Art Form 00:56:57 Lesson From His Stepdad 01:00:50 His Mom's Hustle 01:08:43 Financing His Netflix Special 01:14:17 Three Truths & Greatness Put ChatGPT to work on your most ambitious ideas and projects. #greatness #inspiration #motivation

Jo KoyguestLewis Howeshost
Sep 28, 20261h 21mWatch on YouTube ↗

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At a glance

WHAT IT’S REALLY ABOUT

Jo Koy on certainty, hustle, and earning breaks in comedy

  1. Jo Koy describes building a comedy career through relentless repetition, embracing bombs, and treating failure as necessary feedback rather than a reason to quit.
  2. He shares how he created opportunities by saying yes, pushing to be seen, and performing under unfavorable conditions that later turned into pivotal breaks like BET’s Comic View and Showtime at the Apollo.
  3. He reflects on insecurity and childhood trauma, explaining how being on stage gave him confidence and a sense of control he didn’t always have offstage.
  4. He discusses racism and limited opportunities in comedy clubs and Hollywood in the ’80s and ’90s, saying this scarcity made him unwilling to pass up chances to perform.
  5. He explains his craft philosophy: study the art, develop a unique voice, avoid “greatest hits,” and keep creating new material—along with a mindset shift away from saying “hope.”

IDEAS WORTH REMEMBERING

5 ideas

He avoids saying “hope/hopefully” and swaps it for “when it comes out” or “it will.”

He says “hope” implies relying on something other than your own talent and effort, so he replaces it with certainty-oriented language like “when it comes out” and “it will work out.” This reflects his broader mindset of ownership and action over wishing.

He defines failure as not trying; attempting and failing is still a win.

He frames real failure as not trying because of fear, while attempting and coming up short still counts as progress and learning. In his view, accepting the challenge—even under bad conditions—is a form of winning.

Many of his career breaks came from making himself available under imperfect conditions.

He recounts going to the front of the line, asking to speak to the promoter, and being ready to perform when booked comics were late, which led to BET’s Comic View and later Showtime at the Apollo. The pattern he highlights is showing up, asking, and being prepared to deliver immediately.

He still does grassroots promotion (like handing out flyers) despite major success.

Even after selling out major venues, he says he still prints and passes out huge batches of flyers because “not everybody knows you,” and assuming they do is “narcissistic.” He emphasizes humility and consistent effort rather than coasting on reputation.

He studied stand-up like a craft, analyzing structure, timing, and delivery.

He describes watching stand-up specials as a deliberate education—timing applause breaks, studying cadence, structure, and stage command—especially in a pre-internet era when access was limited. He sees this as learning the art form, not just consuming comedy for laughs.

WORDS WORTH SAVING

5 quotes

The one thing I never say is hope or hopefully. You'll never hear me say it.

— Jo Koy

But if the opportunity arises and you accept the challenge and you fail, then you won.

— Jo Koy

Like, I don't get offended by it. I just get motivated by it.

— Jo Koy

Like, I dreamt this when I was nine. Like, I, I, I'm still asleep dreaming.

— Jo Koy

But it's when you're doing what you love for absolutely nothing. That's the true definition of greatness.

— Jo Koy

Avoiding “hope/hopefully” languageFailure, bombing, and resilienceCreating opportunities by saying yesBET’s Comic View and Showtime at the Apollo breakthroughsRacism and limited access in ’80s/’90s comedyStudying stand-up as an art formHustle, flyers, and grassroots promotion

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