By playing, you agree to uListen's Terms and Privacy Policy and YouTube's Terms of Service.

Every successful startup starts with this one advantage

*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/bvo9 Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches. — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Potty, Poo-Pourri (26:55) Poo-Pourri ad (27:25) How to craft a $100M ad (28:55) Use comedians (35:55) Warm up the algorithm (39:35) Super Bowl stunts (41:10) PG-13 content for the masses (44:45) Base hits vs. home runs (45:10) The economics of the movie business (47:05) “I’ve never met a billionaire who doesn’t want to make movies” (49:55) The brutality of Hollywood (54:10) Having a personal vibe coder (1:00:05) Advice to my younger self — Links: • Angel Studios — angel.com • Poo-Pourri — poopourri.com • Squatty Potty — squattypotty.com • Purple — purple.com • A24 — a24films.com — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Jeff HarmonguestShaan Purihost

Oct 7, 20261h 3mWatch on YouTube ↗

Summaries, chapters, transcripts, and FAQs on this page are made by uListen, not YouTube.

EPISODE INFO

Released: October 7, 2026
Duration: 1h 3m
Channel: My First Million
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

*$1M Attention Guide: 15+ ways to get eyeballs on what you're building* https://clickhubspot.com/bvo9 Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches. — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Potty, Poo-Pourri (26:55) Poo-Pourri ad (27:25) How to craft a $100M ad (28:55) Use comedians (35:55) Warm up the algorithm (39:35) Super Bowl stunts (41:10) PG-13 content for the masses (44:45) Base hits vs. home runs (45:10) The economics of the movie business (47:05) “I’ve never met a billionaire who doesn’t want to make movies” (49:55) The brutality of Hollywood (54:10) Having a personal vibe coder (1:00:05) Advice to my younger self — Links:
Angel Studios — angel.com
Poo-Pourri — poopourri.com
Squatty Potty — squattypotty.com
Purple — purple.com
A24 — a24films.com
— Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff:
Shaan's weekly email - https://www.shaanpuri.com
Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/
Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC
• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

SPEAKERS

Jeff Harmon
guest
Co-founder of Harmon Brothers and marketing entrepreneur known for campaigns like Poo~Pourri and Squatty Potty and work with Angel Studios/VidAngel.
Shaan Puri
host
Co-host of the My First Million podcast and entrepreneur/investor (co-founded the Milk Road newsletter).

EPISODE SUMMARY

In this episode of My First Million, featuring Jeff Harmon and Shaan Puri, Every successful startup starts with this one advantage explores find the “glitch”: overlooked attention plus bold, structured marketing Jeff Harmon argues that “everybody who starts a business” needs to find a market “glitch,” often an overlooked attention source that can become an initial beachhead.

RELATED EPISODES