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Re:Thinking with Adam GrantRe:Thinking with Adam Grant

Do memes help us judge reality?

If you’ve ever wondered what “skibidi rizz” means or why kids are so obsessed with the number 67, Adam Aleksic wrote a book on it. Aleksic, better known at @etymologynerd online, is a 24-year-old linguist known for his enlightening and entertaining videos on the origin of words. In this episode, the two Adams discuss Aleksic’s new book Algospeak and the ways in which the internet is shaping the way we communicate both on and offline. Aleksic sheds light on the origins of the seemingly meaningless “brainrot” memes popular with Gen Z and Gen Alpha internet users, and reveals the complex and (sometimes) profound insights they have to offer about culture, the transmission of ideas and information, and how our access to language can change the way we see the world. Host & Guest Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: https://adamgrant.net/) Adam Aleksic (Instagram, TikTok, YouTube: @etymologynerd | Website: https://www.etymologynerd.com/) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! X: https://www.twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Podcasts: https://www.ted.com/podcasts The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

Adam Aleksicguest
Jan 23, 20262mWatch on YouTube ↗

EVERY SPOKEN WORD

  1. 0:000:10

    Skibidi Toilet as a Gen Alpha touchpoint (and a parent's confusion)

    1. AG

      My son explained to me that skibidi came from Skibidi Toilet. I watched a few Skibidi Toilet episodes.

    2. AA

      Yeah.

    3. AG

      I want that time back. [laughs] Like, that, that added no value to my life.

  2. 0:100:40

    Reading Skibidi Toilet as a story about mediation and surveillance

    1. AA

      Well, I think it's actually incredibly important to look at Skibidi Toilet, which is this YouTube short series about a race of fictional, uh, camera-headed androids battling toilets. And what is this story telling us, right? If you were a Gen Alpha child looking at this, it is diegetically narrated through the lens of a camera. They often look at iPads and direct other cameras in the show. So you're... Now you're... You are looking at this on your iPad as an iPad kid, looking through the head of a camera, looking at another camera, uh, and it's this commentary about

  3. 0:401:11

    Memes as cultural dialectics: technology vs. the 'ugly' human force

    1. AA

      surveillance. It's about the, this digital gaze and how we interact with, uh, this hyper-mediated reality. And on the other side of this technological progress is the basest thing you're taught is evil in the world. It- the toilet is the first bad thing you're encountering. It is this story about, uh, the panopticon versus this just human kind of ugly force. I, I see it as actually a, a dialectic commentary on our, on our culture. So yeah, you look at the meme, you dissect where it comes from, and you understand more

  4. 1:112:14

    Media literacy through meme analysis: judging reality in a distorted information environment

    1. AA

      about who we are as a society, how ideas are affecting us. Um, I think if we educate ourselves and have deep media literacy about the things we are looking at, we are better able to judge reality, and I think that is so, so important. Uh, it's going to be even more important moving forward as we are increasingly in this boundary of not knowing what is real. There is very convincing AI deepfakes on the internet now. They're gonna be widespread because of apps like Sora and, and future apps where, without watermarks. We don't even know the... A- algorithms don't recommend us the actual picture of reality. They recommend us what generates engagement. Because even if you're not online, the chocolate that's in your store nearby or the song that's playing on the radio in the bar that you're in with your friend, that comes from TikTok, or the clothing people are wearing around you, that comes from TikTok. Because this is where it's higher up in this memetic node, percolating outwards into the mainstream, affecting all of our lives regardless of whether you're on or offline. So I think we should take time to understand how we're being affected by the internet, and that requires this deep knowledge of ideas and why they're popular.

Episode duration: 2:14

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