Do memes help us judge reality?

If you’ve ever wondered what “skibidi rizz” means or why kids are so obsessed with the number 67, Adam Aleksic wrote a book on it. Aleksic, better known at @etymologynerd online, is a 24-year-old linguist known for his enlightening and entertaining videos on the origin of words. In this episode, the two Adams discuss Aleksic’s new book Algospeak and the ways in which the internet is shaping the way we communicate both on and offline. Aleksic sheds light on the origins of the seemingly meaningless “brainrot” memes popular with Gen Z and Gen Alpha internet users, and reveals the complex and (sometimes) profound insights they have to offer about culture, the transmission of ideas and information, and how our access to language can change the way we see the world. Host & Guest Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: https://adamgrant.net/) Adam Aleksic (Instagram, TikTok, YouTube: @etymologynerd | Website: https://www.etymologynerd.com/) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! X: https://www.twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Podcasts: https://www.ted.com/podcasts The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

Adam Aleksicguest

Jan 23, 20262mWatch on YouTube ↗

EPISODE INFO

Released: January 23, 2026
Duration: 2m
Channel: Re:Thinking with Adam Grant
Watch on YouTube: ▶ Open ↗

EPISODE DESCRIPTION

If you’ve ever wondered what “skibidi rizz” means or why kids are so obsessed with the number 67, Adam Aleksic wrote a book on it. Aleksic, better known at @etymologynerd online, is a 24-year-old linguist known for his enlightening and entertaining videos on the origin of words. In this episode, the two Adams discuss Aleksic’s new book Algospeak and the ways in which the internet is shaping the way we communicate both on and offline. Aleksic sheds light on the origins of the seemingly meaningless “brainrot” memes popular with Gen Z and Gen Alpha internet users, and reveals the complex and (sometimes) profound insights they have to offer about culture, the transmission of ideas and information, and how our access to language can change the way we see the world. Host & Guest Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: https://adamgrant.net/) Adam Aleksic (Instagram, TikTok, YouTube: @etymologynerd | Website: https://www.etymologynerd.com/) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! X: https://www.twitter.com/TEDTalks Instagram: https://www.instagram.com/ted Facebook: https://facebook.com/TED LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Podcasts: https://www.ted.com/podcasts The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.

SPEAKERS

Adam Aleksic
guest
Internet culture and language analyst known for explaining memes, online trends, and how digital media shapes communication.

EPISODE SUMMARY

In this episode of Re:Thinking with Adam Grant, featuring Adam Grant and Adam Aleksic, Do memes help us judge reality? explores memes, media literacy, and AI deepen our reality judgment challenges Skibidi Toilet is framed as more than nonsense, functioning as a cultural text about surveillance, mediated perspective, and the “digital gaze.”

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