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Re:Thinking with Adam GrantPinterest's CEO Bill Ready on making social media safe for Gen Z | ReThinking with Adam Grant
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Episode Details
EPISODE INFO
- Released
- October 31, 2025
- Duration
- 33m
- Channel
- Re:Thinking with Adam Grant
- Watch on YouTube
- ▶ Open ↗
EPISODE DESCRIPTION
On social media, enragement is often used to drive engagement. But what if the algorithm was tuned to what makes us feel good? As the CEO of Pinterest, Bill Ready is leading changes to his platform in the hopes of inspiring change in the tech industry. He and Adam examine steps for improving online interactions, consider solutions for protecting kids from the dark sides of social media, and discuss how leaders can become better attuned to their employees’ and users’ experiences. Follow Host: Adam Grant (Instagram: @adamgrant | LinkedIn: @adammgrant | Website: https://adamgrant.net/) Guest: Bill Ready (LinkedIn: @williamready) Links https://www.pinterest.com Subscribe to TED Instagram: @ted YouTube: @TED TikTok: @tedtoks LinkedIn: @ted-conferences Website: ted.com Podcasts: ted.com/podcasts The TED Audio Collective is a collection of podcasts for the curious. The TED Audio Collective videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy (https://www.ted.com/about/our-organiz...). For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at https://media-requests.ted.com.
SPEAKERS
Bill Ready
guestCEO of Pinterest, focused on product strategy and platform safety for Gen Z.
Adam Grant
hostOrganizational psychologist, Wharton professor, and host of the ReThinking podcast.
EPISODE SUMMARY
In this episode of Re:Thinking with Adam Grant, featuring Bill Ready and Adam Grant, Pinterest's CEO Bill Ready on making social media safe for Gen Z | ReThinking with Adam Grant explores Pinterest CEO Bill Ready’s blueprint for safer, positive Gen Z social Ready argues mainstream social media’s algorithmic shift from chronological feeds to optimization for view time incentivized “engagement via enragement,” amplifying triggers and worsening youth anxiety and depression.
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