Simon SinekWhy Being Right Is Costing You Trust | A Bit of Optimism: Feelings at Work | PART 4
At a glance
WHAT IT’S REALLY ABOUT
Accountability through real apologies, credit-sharing, and confident fallibility builds trust
- They argue that many common phrases (“I’m sorry you feel that way,” “I’m sorry, but…”) are non-apologies that deflect accountability and often escalate conflict rather than repair it.
- A real apology is specific about what happened and names the impact on the other person, separating intent (“I didn’t mean it”) from outcome (“it hurt you”).
- Taking excessive credit and avoiding blame come from the same root (insecurity) and reliably erode trust in teams and organizations.
- Strong leadership is framed as giving away credit and taking responsibility for failures, including the skill of being wrong with confidence rather than shame.
- Apologies only restore trust when they’re followed by repair—behavioral change, systems, or asking for help—because repeated apologies without change signal uncoachability.
IDEAS WORTH REMEMBERING
5 ideas“I’m sorry you feel that way” is a trust-killer because it dodges ownership.
They describe it as apologizing for someone’s emotions instead of your actions, which shifts the spotlight away from responsibility and makes the other person feel dismissed.
Accountability doesn’t require intent—only ownership of your “wheelie bag.”
Even accidental harm still came from your actions/words, so a clean apology acknowledges the impact without litigating whether you meant it.
Over-claiming credit and dodging blame share the same psychological root.
They link both behaviors to insecurity: people inflate themselves when things go well and externalize causes when things go poorly, creating a pattern teammates quickly stop trusting.
Admitting you were wrong can sound confident—and that confidence increases followership.
They contrast a defeatist “I was wrong…” with a grounded “I was completely wrong—and here’s what I learned,” arguing the second signals growth mindset and real strength.
A high-quality apology has two core ingredients: specificity + impact.
Name what you did (or failed to do) and describe the effect on others (feelings, consequences, letting the team down), and if unsure, “guess with a question mark” and invite correction.
WORDS WORTH SAVING
5 quotesI think an apology is the highest form of accountability.
— Simon Sinek
No one wants to look dumb or bad or wrong.
— Simon Sinek
You cannot apologize for how I feel. You can only apologize for the thing that you did that made me feel this way
— Simon Sinek
Saying you're sorry doesn't mean you're wrong. All it means is you take accountability for the thing that you said or did.
— Simon Sinek
It's like microplastics in your soul.
— Simon Sinek
High quality AI-generated summary created from speaker-labeled transcript.