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Simon SinekSimon Sinek

Why Being Right Is Costing You Trust | A Bit of Optimism: Feelings at Work | PART 4

Everyone says they want more accountability at work… yet few of us think we're the ones who need to learn how to be more accountable. Most of us believe we already know how to own a mistake. We've all said sorry and truly meant it. But meaning it and doing it well are two very different things. And when we’re the first to apologize, we model to everyone around us how cathartic accountability can be. *Feelings at Work is a special five-part series from A Bit of Optimism,* where Simon Sinek and Alex Simon, founder of LifeShop, explore the human skills that shape how we work, lead, and build relationships. Together, they unpack the emotional challenges most of us face every day—from people pleasing and listening to giving feedback, taking accountability, and having difficult conversations. In this episode, Simon and Alex take on accountability: why owning a mistake can feel like losing, why taking credit and dodging blame come from the same place, and what a real repair actually looks like. You'll discover why owning your part doesn't mean admitting you were wrong, why the confidence to say, "I got that wrong," is what actually makes people follow you, and how to repair something in a way that genuinely clears a pathway forward. Simon and Alex share practical tools like the "wheelie bag" rule for separating intent from impact, the two-part formula that turns an empty gesture into apologies people can actually feel, Alex's practice of "micro-accountability" for owning small things before they accumulate, and the one word that quietly cancels everything you said before it. *In this episode you'll learn:* ➡️ Why saying you're sorry doesn't mean you're wrong ➡️ The two-part apology formula: what you actually did + the impact it had ➡️ How to name someone's hurt + leave room to be corrected ➡️ "Micro-accountability": owning the small stuff before it turns into the big stuff ➡️ Why people who take too much credit are the same people who dodge blame ➡️ What real confidence actually looks like ➡️ How to receive an apology and why refusing it is its own kind of failure ➡️ Why being uncoachable is the biggest problem at work ➡️ How to ask people to build the fix with you Whether you're leading a team, rebuilding trust with a colleague, or still quietly replaying an argument from three years ago, accountability is one of the most healing skills you can develop. And remember: owning your part is a gift you give the other person AND you give yourself. *This... is A Bit of Optimism.* + + + *CHAPTERS* 00:00:00 Why Does Nobody Know How to Apologize? 00:06:36 The Wheelie Bag Philosophy: What Saying Sorry Actually Means 00:08:52 Why People Who Take Too Much Credit Can't Handle Blame 00:10:49 The Culture of Blame: Pointing Fingers, Not Looking Inward 00:13:37 Being Wrong With Confidence: The Leadership Skill Nobody Teaches 00:17:34 The Catharsis of Apologizing: Relief for Both Sides 00:24:04 Leaders Give Away All the Credit, Take All the Blame 00:27:55 The Apology Formula: Recognition + Impact 00:35:17 The Three-Part Apology That Finally Landed 00:41:06 How to Receive an Apology 00:43:44 When Sorry Isn't Enough Without Behavioral Change 00:47:47 The Small Gestures That Reinforce Your Apology 00:49:57 Why We All Think We Already Know How to Apologize + + + Website: http://simonsinek.com/ Leaderful: https://simonsinek.com/leaderful Podcast: http://apple.co/simonsinek Instagram: https://instagram.com/simonsinek/ Linkedin: https://linkedin.com/in/simonsinek/ Twitter: https://twitter.com/simonsinek Facebook: https://www.facebook.com/simonsinek + + + *About Alex Simon* Alex Simon is the founder of Lifeshop, a school for adult emotional education and teaches emotional intelligence at Yale University. She teaches the emotional and communication skills we all should've learned in school—but didn't. She facilitates experiential workshops on how to have hard conversations, stop people pleasing, listen better, navigate major life transitions, and build healthier relationships. Her sessions are practical, deeply connective, and somehow shockingly fun. When she was 27, Alex created The Self & Other: In Theory and Practice, one of Yale's most sought-after courses. In 2025, she founded Lifeshop in New York to bring emotional education beyond the classroom and into everyday life. She also launched The School of Life in New York and leads workshops for organizations around the world. Before dedicating her career to emotional education, Alex worked as a management consultant at Bain and held strategy and operations roles across industries. She has also lived and trained at Plum Village and Esalen and completed dozens of programs in mindfulness, communication, and personal development.

Simon SinekhostAlex Simonguest
Aug 4, 202652mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Accountability through real apologies, credit-sharing, and confident fallibility builds trust

  1. They argue that many common phrases (“I’m sorry you feel that way,” “I’m sorry, but…”) are non-apologies that deflect accountability and often escalate conflict rather than repair it.
  2. A real apology is specific about what happened and names the impact on the other person, separating intent (“I didn’t mean it”) from outcome (“it hurt you”).
  3. Taking excessive credit and avoiding blame come from the same root (insecurity) and reliably erode trust in teams and organizations.
  4. Strong leadership is framed as giving away credit and taking responsibility for failures, including the skill of being wrong with confidence rather than shame.
  5. Apologies only restore trust when they’re followed by repair—behavioral change, systems, or asking for help—because repeated apologies without change signal uncoachability.

IDEAS WORTH REMEMBERING

5 ideas

“I’m sorry you feel that way” is a trust-killer because it dodges ownership.

They describe it as apologizing for someone’s emotions instead of your actions, which shifts the spotlight away from responsibility and makes the other person feel dismissed.

Accountability doesn’t require intent—only ownership of your “wheelie bag.”

Even accidental harm still came from your actions/words, so a clean apology acknowledges the impact without litigating whether you meant it.

Over-claiming credit and dodging blame share the same psychological root.

They link both behaviors to insecurity: people inflate themselves when things go well and externalize causes when things go poorly, creating a pattern teammates quickly stop trusting.

Admitting you were wrong can sound confident—and that confidence increases followership.

They contrast a defeatist “I was wrong…” with a grounded “I was completely wrong—and here’s what I learned,” arguing the second signals growth mindset and real strength.

A high-quality apology has two core ingredients: specificity + impact.

Name what you did (or failed to do) and describe the effect on others (feelings, consequences, letting the team down), and if unsure, “guess with a question mark” and invite correction.

WORDS WORTH SAVING

5 quotes

I think an apology is the highest form of accountability.

Simon Sinek

No one wants to look dumb or bad or wrong.

Simon Sinek

You cannot apologize for how I feel. You can only apologize for the thing that you did that made me feel this way

Simon Sinek

Saying you're sorry doesn't mean you're wrong. All it means is you take accountability for the thing that you said or did.

Simon Sinek

It's like microplastics in your soul.

Simon Sinek

Non-apologies and deflection languageWheelie-bag accountability analogyCredit vs. blame as two sides of insecurityBeing wrong with confidenceCatharsis for giver and receiverReceiving apologies without “twisting the knife”Repair: behavior change, systems, and small gestures

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