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Tim FerrissTim Ferriss

The Brothers Who Live One Life — The Incredible Adventures of David and Daniil Liberman

Brought to you by AG1 all-in-one nutritional supplement https://drinkag1.com/tim and Helix Sleep premium mattresses https://helixsleep.com/tim Resourcess from this episode: https://tim.blog/2023/08/24/david-and-daniil-liberman/ David Liberman and Daniil Liberman are visionary entrepreneurs and investors with a close partnership spanning 16 years. They gained valuable experience at Snap, contributing to projects involving avatars, bitmoji, animation, and product operations. They are currently based in Los Angeles, where their primary focus is on building Product Science, a service dedicated to optimizing mobile apps. Moreover, the Liberman brothers have established The Libermans Company, referred to as a People Company. Through their commitment to the Founders Pledge, they have allocated all future earnings and economic value for the next three decades to LibermansCo, including founder shares of Product Science and potential returns from future investments. Please enjoy! 00:00 Intro 00:15 Childhood. 03:21 The influence of scientist parents on curious kids. 06:36 The perils of pursuing anti-corruption innovation in post-Soviet Russia. 12:28 Building a business with cables and crossbows. 18:14 Lessons learned by bankrupting a gaming studio. 25:14 Moscow-style investment recovery. 26:53 A lucky break in the darkness of debt. 27:58 Streamlining production through decentralization, parallelization, and a DJ connection. 31:01 When playing the fools is the smart move. 36:34 Coming to America. 40:33 Building momentum with animation in Los Angeles. 42:22 Divorce lawyer power dynamics. 43:15 Another unforeseen financial hurdle. 45:30 To Silicon Valley and nonprofit transparency. 49:01 How are David and Daniil able to pivot between different ideas so quickly? 55:30 The formation, advantages, and drawbacks of the Liberman hive mind. 1:05:43 Separation pros and cons. 1:07:38 How does external romance fit into this arrangement? 1:10:53 The Dalai Lama, Jerry Murdock, and Snap. 1:19:05 Reversing Snapchat’s 2018 decline by adapting to data and fixing real problems. 1:28:22 Applying principles of compound growth to life. 1:34:27 How working with family has helped with logistics. 1:38:46 The value of interdisciplinary synthesis. 1:48:26 How the Libermans might teach people to code. 1:56:23 A data-driven look at our current financial crisis. 2:09:24 What’s the Liberman solution? 2:12:10 Incentivizing adoption of such a solution. 2:16:31 A real-world test. 2:20:32 Who/what makes for a good investment in this model? 2:26:38 Do we reduce or elevate the potential for success by minimizing suffering? 2:35:26 How to invest in people (and why you should). 2:46:22 Parting thoughts. Connect with Daniil and David Liberman Instagram: https://www.instagram.com/libermans/ YouTube: https://www.youtube.com/@DaLiberman Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 900 million downloads and been selected for “Best of Apple Podcasts” three years running. Sign up for "5-Bullet Friday" (Tim's free weekly email newsletter): https://go.tim.blog/5-bullet-friday-yt/ Follow the Tim Ferriss Podcast: https://tim.blog/podcast/ Visit the Tim Ferriss Blog: https://tim.blog/ Follow Tim Ferriss on Twitter: https://twitter.com/tferriss/ Follow Tim Ferriss on Instagram: https://www.instagram.com/timferriss/ Like Tim Ferriss on Facebook: https://www.facebook.com/TimFerriss/

Daniil Libermanguest
Aug 25, 20232h 48mWatch on YouTube ↗

At a glance

WHAT IT’S REALLY ABOUT

Liberman brothers’ data-driven life: from Moscow hacks to investing in people

  1. David and Daniil Liberman describe growing up in Moscow in a scientist household that emphasized experimentation, data, and challenging unsupported claims.
  2. They recount early attempts to use decentralization ideas to fight corruption in Russia, the backlash they faced, and the decision to pivot into building businesses to gain resources and leverage.
  3. The conversation traces their entrepreneurial path—from a door-to-door ISP built with rooftop cable runs to a game studio collapse in 2008–2009 and a rapid reinvention into ultra-fast, parallelized animation production.
  4. They discuss relocating to the U.S., navigating Hollywood and Silicon Valley, and eventually joining Snap after developing 3D avatar/computer-vision technology, including their account of diagnosing Snapchat’s 2018 decline as an Android performance issue.
  5. They present a data-driven critique of U.S. economic incentives (especially around pensions, equity vs. income, and student debt) and outline their proposed approach of turning individual income into investable “securities,” alongside a call to invest in people and expand pension-holder awareness.

IDEAS WORTH REMEMBERING

5 ideas

Their data-centric mindset was learned at home through years-long scientific repetition and status-quo challenges.

Daniil describes being raised around lab equipment, early PCs, and piles of experimental data, and credits both parents’ persistence and skepticism of unproven claims with shaping the brothers’ habit of insisting on evidence.

Their first anti-corruption push in Russia quickly collided with entrenched incentives and personal danger.

Daniil recounts proposing decentralized, tamper-resistant public-expense transparency to Russian Parliament and being shut down, then being warned they could be killed; soon after, they were invited back and asked to build an anonymous system to sell government jobs, complete with a stated “price list.”

Early ventures combined scrappy sales, improvisation, and risk-taking under hostile local conditions.

They describe pre-selling contracts door-to-door to fund an ISP buildout, then sneaking onto rooftops at night and using crossbows to run cables when blocked by local officials, later selling the company after market consolidation.

A major bankruptcy became a forcing function for faster learning, process redesign, and rapid reinvention.

Daniil explains that their game studio grew but failed in the 2008 crisis; he recalls firing ~150 people in one day, then quickly reusing hard-won production and process lessons to start an animation studio.

They repeatedly apply “decentralize + parallelize” to compress timelines and unlock cashflow.

Daniil says they broke animation work into smaller parts and parallelized it to deliver a half-hour 3D episode in one week; they also borrowed about $1M worth of IBM servers via a personal connection, then earned $3M for a season and used an advance to repay debts.

WORDS WORTH SAVING

5 quotes

As soon as you show the fear, that's when they, like, hook you, and they, and you owe them forever.

— Daniil Liberman

And we learned through this experience that actually if you don't show the fear, it's much safer than if you show.

— Daniil Liberman

We invented the production process which allowed us to produce half-hour animated show 3D graphics in one week.

— Daniil Liberman

Data.

— Daniil Liberman

In reality, coding is much closer to learning French or learning Japanese.

— Daniil Liberman

Scientist parents and early exposure to experiments/dataDecentralization and anti-corruption transparency conceptsISP startup: door-to-door presales and rooftop cable runsGaming studio rise and bankruptcy lessonsAnimation pipeline redesign via parallelizationFear, signaling, and navigating high-risk environmentsImmigration and shifting from Hollywood to Silicon Valley and nonprofits transparency attempt (and why it failed) due to low appetite, generational differences in donor expectations, and their pivot to 3D avatars/computer vision leading to Snap acquisition; their Android performance diagnosis in 2018; compound growth KPIs in life; working with siblings; interdisciplinary “Chematic” worldview; coding taught as language; pensions, regulation, and wealth transfer; investing in individual income (Libermans.co), adoption and incentives, and outreach via humanism.is and Instagram

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