Do This One Thing to 2x Your Business

ℹ️ EPISODE INFO

Released

May 5, 2025

Duration

20m

Channel

BigDeal by Codie Sanchez

Watch on YouTube

▶ Open ↗

📝 EPISODE DESCRIPTION

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal In this episode, Codie discusses the critical role of pricing in business success. She emphasizes that pricing is not just about covering costs but is a powerful lever for growth and customer perception and provides actionable insights for business owners to enhance their strategies and increase profitability. 00:00- The Power of Pricing Psychology 03:07- Strategies for Raising Prices Effectively 05:56- Learning from Big Brands: Case Studies 08:47- Understanding Customer Value and Market Position 12:01- The Right Time to Raise Prices 15:13- Communicating Price Changes to Customers MORE FROM BIGDEAL: 🎥 YouTube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 YouTube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u

🎤 SPEAKERS

• Codie Sanchez

  host

  Entrepreneur and host of BigDeal, focused on practical business growth and acquisition tactics.

🧾 EPISODE SUMMARY

In this episode of BigDeal by Codie Sanchez, featuring Codie Sanchez, Do This One Thing to 2x Your Business explores Raise Your Prices: Pricing as Small Business's Ultimate Growth Lever Codie Sanchez argues that low prices signal low value, and that pricing drives profits, customer quality and brand perception, yet small businesses often underprice out of fear.

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