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The Curiosity Shop with Brené Brown and Adam GrantThe Curiosity Shop with Brené Brown and Adam Grant

Resisting Influence in an Over-Influenced World | The Curiosity Shop

Why are we so susceptible to persuasion? In this episode of The Curiosity Shop, Brené Brown and Adam Grant discuss a tip Brené picked up from Seventeen magazine in the ‘80s and end up exploring why we fall for misinformation and persuasive messaging. They examine how vulnerability makes us more receptive to fear-based messaging, how appeals to authority can sometimes stand in for real evidence, and why recognizing misinformation isn’t always enough to protect us from it. Brené and Adam also consider the role of belonging, including the ways our desire for connection, community, and shared identity can make certain ideas especially persuasive. Along the way, they develop a practical framework for resisting unwanted influence: recognize your vulnerability, build your persuasion literacy, and trace information back to its source. #adamgrant #brenebrown #thecuriosityshop #persuasion Don't miss a video! Subscribe NOW: https://www.youtube.com/@TheCuriosityShop About The Curiosity Shop: Research professor Brené Brown and organizational psychologist Adam Grant are partnering on a new weekly podcast grounded in an unflinching commitment to learning and unlearning. At a time when public discourse rewards certainty over inquiry, The Curiosity Shop features two of the world's most sought-after experts on connection, change, and leadership making the case for slowing down, asking better questions, and embracing informed complexity over easy answers. Bringing together their left and right brain sensibilities — she’s a qualitative researcher; he’s a quantitative researcher — they explore some of the defining questions of our time, unpack the research reshaping how we live, lead, and love, and dive deep into the ideas, evidence, and cultural moments intriguing them the most. New episodes drop every Thursday. Part of the Vox Media Podcast Network. Connect with The Curiosity Shop: Instagram: https://www.instagram.com/thecuriosityshop/ Apple: https://podcasts.apple.com/us/podcast/id1730985049 Spotify: https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6?si=e2483abb4eed4b03 Connect with Brené Brown: Instagram: https://www.instagram.com/brenebrown/ LinkedIn: https://www.linkedin.com/in/brenebrown/ Facebook: https://www.facebook.com/brenebrown/ Connect with Adam Grant: Instagram: https://www.instagram.com/adamgrant/ LinkedIn: https://www.linkedin.com/in/adammgrant/ X: https://x.com/adammgrant/ ============================= Chapters: 00:00 Welcome to The Curiosity Shop 01:23 Cold Water Hair Rinses and 17 Magazine 02:50 "Made to Stick" and the SUCCESS Principles 06:10 Robert Cialdini and "Dispelling the Illusion of Invulnerability" 10:13 Why Vulnerable Moments Make Us Easy Targets 15:07 Deconstructing a "Toxic Products for Newborns" Video 19:27 Expert Opinion vs. Real Evidence 22:50 The Sleeper Effect: Forgetting the Source 23:47 "May the Source Be With You" 25:10 Step 1: Own Your Vulnerability 27:29 Step 2: Build Persuasion Literacy 29:04 Step 3: Chase the Message Back to the Source 31:46 AI Doomsday Fears and Vested Interests 37:16 Conspiracy Theories and Science Denial 39:30 The Need to Belong and "Common Enemy Intimacy" 46:01 Teaching Persuasion Literacy in Schools 47:37 Book Recommendations: "Foolproof" and "Lump" Show Notes: http://thecuriosityshop.com/podcast/resisting-influence-in-an-over-influenced-world Resisting Influence in an Over-Influenced World | The Curiosity Shop https://www.youtube.com/@TheCuriosityShop

Brené BrownhostAdam Granthost
Oct 1, 202651mWatch on YouTube ↗

Episode Details

EPISODE INFO

Released
October 1, 2026
Duration
51m
Channel
The Curiosity Shop with Brené Brown and Adam Grant
Watch on YouTube
▶ Open ↗

EPISODE DESCRIPTION

Why are we so susceptible to persuasion? In this episode of The Curiosity Shop, Brené Brown and Adam Grant discuss a tip Brené picked up from Seventeen magazine in the ‘80s and end up exploring why we fall for misinformation and persuasive messaging. They examine how vulnerability makes us more receptive to fear-based messaging, how appeals to authority can sometimes stand in for real evidence, and why recognizing misinformation isn’t always enough to protect us from it. Brené and Adam also consider the role of belonging, including the ways our desire for connection, community, and shared identity can make certain ideas especially persuasive. Along the way, they develop a practical framework for resisting unwanted influence: recognize your vulnerability, build your persuasion literacy, and trace information back to its source. #adamgrant #brenebrown #thecuriosityshop #persuasion Don't miss a video! Subscribe NOW: https://www.youtube.com/@TheCuriosityShop About The Curiosity Shop: Research professor Brené Brown and organizational psychologist Adam Grant are partnering on a new weekly podcast grounded in an unflinching commitment to learning and unlearning. At a time when public discourse rewards certainty over inquiry, The Curiosity Shop features two of the world's most sought-after experts on connection, change, and leadership making the case for slowing down, asking better questions, and embracing informed complexity over easy answers. Bringing together their left and right brain sensibilities — she’s a qualitative researcher; he’s a quantitative researcher — they explore some of the defining questions of our time, unpack the research reshaping how we live, lead, and love, and dive deep into the ideas, evidence, and cultural moments intriguing them the most. New episodes drop every Thursday. Part of the Vox Media Podcast Network. Connect with The Curiosity Shop: Instagram: https://www.instagram.com/thecuriosityshop/ Apple: https://podcasts.apple.com/us/podcast/id1730985049 Spotify: https://open.spotify.com/show/3oEPsPKDhPVoNNL7pH5db6?si=e2483abb4eed4b03 Connect with Brené Brown: Instagram: https://www.instagram.com/brenebrown/ LinkedIn: https://www.linkedin.com/in/brenebrown/ Facebook: https://www.facebook.com/brenebrown/ Connect with Adam Grant: Instagram: https://www.instagram.com/adamgrant/ LinkedIn: https://www.linkedin.com/in/adammgrant/ X: https://x.com/adammgrant/ ============================= Chapters: 00:00 Welcome to The Curiosity Shop 01:23 Cold Water Hair Rinses and 17 Magazine 02:50 "Made to Stick" and the SUCCESS Principles 06:10 Robert Cialdini and "Dispelling the Illusion of Invulnerability" 10:13 Why Vulnerable Moments Make Us Easy Targets 15:07 Deconstructing a "Toxic Products for Newborns" Video 19:27 Expert Opinion vs. Real Evidence 22:50 The Sleeper Effect: Forgetting the Source 23:47 "May the Source Be With You" 25:10 Step 1: Own Your Vulnerability 27:29 Step 2: Build Persuasion Literacy 29:04 Step 3: Chase the Message Back to the Source 31:46 AI Doomsday Fears and Vested Interests 37:16 Conspiracy Theories and Science Denial 39:30 The Need to Belong and "Common Enemy Intimacy" 46:01 Teaching Persuasion Literacy in Schools 47:37 Book Recommendations: "Foolproof" and "Lump" Show Notes: http://thecuriosityshop.com/podcast/resisting-influence-in-an-over-influenced-world Resisting Influence in an Over-Influenced World | The Curiosity Shop https://www.youtube.com/@TheCuriosityShop

SPEAKERS

  • Brené Brown

    host

    Research professor and author known for work on vulnerability, shame, and leadership; co-host of The Curiosity Shop.

  • Adam Grant

    host

    Organizational psychologist and bestselling author focused on work, motivation, and social science; co-host of The Curiosity Shop.

EPISODE SUMMARY

In this episode of The Curiosity Shop with Brené Brown and Adam Grant, featuring Brené Brown and Adam Grant, Resisting Influence in an Over-Influenced World | The Curiosity Shop explores how to resist persuasion by owning vulnerability and verifying sources Brené Brown and Adam Grant explore why sticky ideas—from harmless beauty tips to dangerous health and political claims—can lodge in memory and shape behavior for years.

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