Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya

Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down. This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade. We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood. The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example. Biases aside, there is so much to learn here! #NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas Follow Nikhil here: Twitter https://x.com/nikhilkamathcio/ Instagram https://www.instagram.com/nikhilkamathcio/ Facebook https://www.facebook.com/nikhilkamathcio/ Linkedin https://in.linkedin.com/in/nikhilkamathcio Koo https://www.kooapp.com/profile/Nikhilkamath #AaditPalicha : Co-Founder & CEO of Zepto Follow Aadit here: Twitter https://twitter.com/aadit_palicha Instagram https://www.instagram.com/a.palicha/ Facebook https://www.facebook.com/aadit.palicha.9 Linkedin https://www.linkedin.com/in/aadit-palicha/ #KaivalyaVohra: Co-Founder & CTO of Zepto Follow Kaivalya here: Twitter https://twitter.com/v0hra Instagram https://www.instagram.com/kaivalyavohra/ Facebook https://www.facebook.com/100012626226933 Linkedin https://www.linkedin.com/in/kaivalya-vohra #NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health Follow Navya here: Instagram https://www.instagram.com/navyananda/ LinkedIn https://www.linkedin.com/in/navyanavelinanda/ Navya’s Podcast https://www.youtube.com/@navyanavelinanda #TaraSutaria: Bollywood Actor & Singer Follow Tara here: Twitter https://twitter.com/tarasutaria Instagram https://www.instagram.com/tarasutaria/ Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/ TIMESTAMPS 00:00 - Intro 02:05 - Zepto Bros Arrive 04:00 - Story of Zepto Bros 06:28 - The Stanford Dropout Tale 07:29 - How KiranaKart started 09:31 - Decoding Dark Stores & First Funding 12:02 - Cracking Sales as Techies 13:35 - Zepto's Massive Sales Growth 14:30 - Y Combinator & Initial Hurdles 17:45 - Series A & Beyond 20:19 - Grocery Economics Explained 23:31 - Navya’s Unconventional Career Choice 27:07 - Navya's views on Privilege & Goals 31:51 - Navya’s Reflections 39:08 - Tara's Artistic Childhood 40:10 - From Disney to Bollywood - Tara's journey 43:51 - Unveiling Bollywood’s Reality 45:10 - Flaws in the Movie Industry 46:10 - Changing Taste of Audience 47:46 - Sneak Peek into Tara's Upcoming Movie 49:10 - Tara’s Dream Project 50:20 - Who is Tara, really? 51:27 - Music Tastes 54:29 - What is the new generation up to? 56:16 - Changing Consumption Patterns of New Gen. 01:00:00 - Flipkart vs. Amazon: Are they the same? 01:00:56 - Zepto’s USP & Gaps in the Commodity World 01:03:20 - Surprising Shopping Patterns 01:08:51 - Youth's Unique Buying Trends 01:11:41 - The Complex World of Cinema Business 01:15:27 - Do People Pay for Premiumization? 01:19:18 - Social Media Blue Ticks, Scarcity Principle & Discovering Products 01:28:10 - UPI vs. Credit Card 01:29:08 - Whats working in Social Media? 01:30:26 - Income and Inequality 01:34:17 - Empowering Young Entrepreneurs 01:38:12 - Education Systems: Old vs. New 01:49:58 - Anecdotes from School 01:53:45 - Childhood Challenges & Therapy 01:56:50 - Dealing with Founder’s Conflict 02:01:45 - Nikhil’s Brotherly Advice 02:03:50 - Tara’s take on Content 02:13:06 - Marriage, Kids and beyond 02:17:39 - Woke Culture, Entitlement & Social Media 02:23:55 - Tara's Wall-Bumping Mishap 02:25:53 - Navigating Cancel Culture 02:31:12 - Brand Narrative in One Line 02:35:00 - Surprise Jamming Session! #trends #youth #entrepreneur #entrepreneurship #consumption #ecommerce #groceries #zepto #marketing #socialmedia #influencer #millennials #genZ